Created business strategy · Papua New Guinea tourism

Laikim PNG

A Papua New Guinea tourism, business access, and market development platform designed to make PNG easier to visit, understand, and engage with commercially.

Role

Created the business and strategic direction, raised capital, and worked with Erue Taunao and her deep PNG tourism expertise.

Highlights

  • Created the business and strategic direction for the PNG tourism platform.
  • Raised capital to support the business and its growth.
  • Worked with Erue Taunao, combining her PNG tourism expertise with technology, strategy, capital, and business model design.
  • Built around a goal of creating at least US$200 million of value.
  • Positioned around tourism, business tours, exclusive experiences, rugby league tours, cultural access, and local operator infrastructure.

The Opportunity

Papua New Guinea has enormous cultural, environmental, commercial, and tourism value, but it is difficult for outsiders to access safely, confidently, and at scale. Laikim PNG was created to solve that problem.

The strategy was not just to sell tours. The larger objective was to use tourism as an infrastructure layer: creating jobs, creating capacity, supporting local operators, maintaining culture, and opening commercial pathways into areas where tourism and business access had historically been limited.

My Role

I created the business and strategic direction of Laikim PNG and raised the capital required to pursue the opportunity. The business was created while working with Erue Taunao and her many years of tourism expertise, relationships, and knowledge of Papua New Guinea.

The work combined strategy, capital, technology, communications, tourism infrastructure, market positioning, and business development. Laikim PNG needed to be a tourism brand, a technology platform, a relationship platform, and a trusted bridge into PNG.

What Was Built

Laikim PNG offers tours throughout Papua New Guinea, including Port Moresby day tours, cultural tours, WWII tours, business tours, film and photography tours, exclusive and custom tours, rugby league tours, yacht charters, hiking, diving, and remote experiences.

The platform also supports PNG tourism operators by giving them access to technical infrastructure, marketing reach, and customers they may not otherwise be able to reach on their own.