Strategic advisory · Blockchain payment technology
Salt
A blockchain payment technology project focused on controlled access to crypto assets without surrendering ownership.
Worked with Jason Rudolph on strategy, coaching, integrity of the business idea, and value creation goals.
Highlights
- Started working on what became Salt in early 2022.
- Structured around a goal of creating at least US$200 million of value.
- Worked through weekly high-intensity strategy and coaching sessions.
- Released in July 2025 after more than three years of iteration.
- Focused on giving others access to crypto while the owner keeps control.
The Advisory Structure
The Salt work was structured around direct, high-intensity strategic conversations. The goal was to strip back what was not essential, force integrity into the business idea, and keep the project accountable to a large value creation target.
The Technology Idea
The core breakthrough described in the TecHaus material was allowing others to access crypto assets while the owner still retains control. That creates possibilities for funds management, escrow, insurance, payment infrastructure, and crypto-native financial services without the same custody assumptions.