Capital raising · Pivot strategy · Technology
TStreet
A language technology company repositioned toward translation marketing and support, with capital raised at increasing valuations.
Worked through the business, technology, patents, capital strategy, and pivot with the executive team.
Highlights
- Engagement ran from October 2021 to August 2023.
- Reviewed the business, executives, technology, and patents.
- Raised capital at an AUD $8 million valuation.
- Raised again a few months later at an AUD $16 million valuation.
- Used the capital to support a pivot into translation marketing and support.
The Challenge
TStreet had been operating for several years but had not found the commercial success it wanted. It was a language translation technology company before the current artificial intelligence wave made the future of translation technology obvious to a much wider market.
The Work
The work involved going through the business, talking to the existing executives, reviewing the technology and patents, identifying what had been missed, and supporting a commercial pivot.
Capital was raised at an AUD $8 million valuation, then again a few months later at an AUD $16 million valuation. That capital supported the pivot toward translation marketing and support.