Walk away
Client wanted to acquire a competitor.
We decided not to.
The competitor failed within twelve months.
Not case studies. Decisions. Short. Factual. No marketing.
Client wanted to acquire a competitor.
We decided not to.
The competitor failed within twelve months.
Growth stalled eighteen months.
Every major decision through one person.
We redistributed what only the founder could decide.
Two senior hires stayed who had been packing their offices.
Papua New Guinea market.
Tourism looked obvious. Trust was not.
Built relationships before scale.
Platform when the ground could hold it.
Two equal partners. One acquisition. Forty-five days to close.
They would not speak to each other.
We rebuilt the earn-out so both could sign without reopening price.
Deal closed on schedule.
Strong IP. Weak sales. Eighteen months runway.
Raising on the old story was possible. It would have cost credibility.
Raised on a pivot instead.
Eight million, then sixteen.
USD $100,000 per month offered.
CEO wanted validation for a strategy the board had rejected twice.
I said no.
Six months later they asked again. I said no again.
I accept a limited number of advisory engagements each year. Most begin through referrals or direct introductions.