Moments that changed my thinking
Twenty-one moments from twenty-five years — what happened, what decision mattered, what changed how I think.
Thinking
A public record of how my judgement formed — not frameworks borrowed from books, but patterns from building companies, operating internationally, and sitting in rooms where the decision was live.
Principles
Twenty-five principles earned in the field — the patterns I return to when the situation has no playbook.
Patterns
Not projects — patterns. Why the industries change but the mechanics of transformation do not.
Current thinking
Ventures and observations in progress — exploring ideas, not claiming achievements. Includes Whouno.
Questions worth solving
Why each company was built — the question behind the work, not just the outcome.
Decision journal
Longer writing when a topic needs more room than a moment allows.
I work with a small number of clients at any one time. Most engagements begin through referrals or an introductory conversation.