Founded · Asset finance
Reddog Infrastructure
Created an asset-finance business to support the growth of Reddog Technology, building a substantial financed asset base before later selling the company.
Founder / owner (with partners).
What mattered
- Separate company owned by Nathan and partners.
- Financed assets used by Reddog Technology; considered broader expansion.
- Grew into a large asset-finance operation; later sold.
Why it existed
Reddog Technology’s model required owning and financing customer equipment at scale. Reddog Infrastructure was created to finance and manage those assets — and grew into a substantial asset-finance operation in its own right.
What it proved
Operating businesses often need financing and systems infrastructure built around them — not only the customer-facing company.