Engineering
I became an engineer to understand how things work. Systems, failure modes, cause and effect. That mindset never left — it just moved from machines to organisations.
Timeline
People hire trajectories, not résumés. This is how the work evolved — and what changed in my thinking at each stage.
Trajectory
Large industry
Professional sport, enterprise technology, regulated environments. Places where mistakes are public, timelines are fixed, and the gap between what leadership says and what operations can deliver is visible immediately.
Business leadership
Built, ran, and sold companies. Reddog. VUID. Bronze Betty. Dozens of others. I learned that most failures are human long before they are financial — someone avoids a conversation, protects identity, or waits for certainty that never arrives.
Private advisory
Stopped trying to run everything myself. Started working on the decisions that change companies and fortunes — acquisitions, succession, capital, partnerships, expansion. A small number of mandates at a time.
Global advisory
Environments with no playbook — different markets, same human patterns. Approximately seventy countries in three years, but the point is not geography. It is what you learn when process cannot save you.
Bare Metal Protocol
A way for serious people to experience how I think before committing to a full mandate. Four conversations. First one in person, worldwide. Private advisory is how clients work with me. Bare Metal is how anyone can test the fit.
Milestones
2004
Reddog Technology founded
Co-created an IT department as a service business in Brisbane with Jason Rudolph — years ahead of the managed services market.
2000s
Patinack Farm
Helped build Patinack Farm into a major Australian thoroughbred racing and breeding operation.
2011–2014
CTO — Newcastle Knights & Jets
CTO and innovation lead — first brought in to restructure around modern ICT and business systems; Knights buyout period.
2013
VUID founded
Built a containerised real-time ERP platform with 48+ integrated apps. Sold in 2016.
2017
Reddog Technology sold
Sold to every customer — equipment and documentation — rather than as a going concern.
2016–2017
Rulerr
Permissions and access control platform. Selected for Queensland Government TWIG program.
2019
TecHaus founded
Technology, innovation, executive coaching, ICT, and investment consulting for complex operating environments.
2020
Bronze Betty founded
Bronze and brass products business — from a single product to 500+ SKUs and international manufacturing.
2021
Tonga Rugby League ICT build
Corporate ICT structure for a distributed international sporting organisation — built in two weeks.
2021 onward
PNG Hunters ICT
Current work — organisation-wide ICT and technical consulting for professional rugby league in PNG.
2021–2023
TStreet advisory
Capital raised at AUD $8m, then AUD $16m, supporting a commercial pivot.
2022 onward
Confidential advisory
Advising founders of an international financial infrastructure company — details confidential while the business scales.
2023 onward
Disability Housing Solutions
Integrated whole-of-business operating system design and rapid prototyping.
Current
Laikim PNG
Created business strategy, raised capital, and built a PNG tourism and commercial access platform.
Current
Art of Gaslighting
Current product work — details in track record.
Current
Private advisory practice
A small number of mandates for founders, owners, and executives on decisions that change companies and fortunes.
I accept a limited number of advisory engagements each year. Most begin through referrals or direct introductions.